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Retail Marketing Management: The 5 Es of Retailing

by Retail Marketing Management: The 5 Es of Retailing

$60.15

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Description

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

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Product Details

  • Dec 14, 2018 Pub Date:
  • 9781526446855 ISBN-13:
  • 1526446855 ISBN-10:
  • English Language