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The New Marketing How to Win in the Digital Age

by [Burgess, Cheryl, Burgess, Mark]

$63.04

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Description

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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Product Details

  • SAGE Publications Ltd Brand
  • Aug 21, 2020 Pub Date:
  • 9781526490100 ISBN-13:
  • 1526490102 ISBN-10:
  • 288.0 pages Paperback
  • English Language
  • 9.53 in * 0.65 in * 6.69 in Dimensions:
  • 1 lb Weight: