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Drag as Marketplace: Contemporary Cultures, Identities and Business

Drag as Marketplace: Contemporary Cultures, Identities and Business

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Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars.

Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.

Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.

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Pub dateMay 1, 2026
ISBN-101529237459
ISBN-139781529237450
LanguageEnglish
Last updated 2026-05-02 09:50
$46.33
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