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Home/ Fashion Entrepreneur: A Definitive Guide to Building Your Brand
Fashion Entrepreneur: A Definitive Guide to Building Your Brand

Fashion Entrepreneur: A Definitive Guide to Building Your Brand

No customer reviews yet ISBN 9781529428667 Laurence King Publishing

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

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Product details

BrandLaurence King Publishing
Pub dateSep 10, 2024
ISBN-101529428661
ISBN-139781529428667
LanguageEnglish
Hardcover192.0 pages
Dimensions8.55 × 0.83 × 6.97 in
Weight1 lb
Last updated 2026-08-28 23:44
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