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Social Media Marketing Theories and Applications
by [Dahl, Stephan]
$75.90
Description
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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Product Details
- SAGE Publications Ltd Brand
- Apr 21, 2021 Pub Date:
- 9781529720822 ISBN-13:
- 1529720826 ISBN-10:
- 312.0 pages Paperback
- English Language
- 9.37 in * 0.83 in * 9.17 in Dimensions:
- 1 lb Weight:
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