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Consumer Behaviour: Applications in Marketing

by Consumer Behaviour: Applications in Marketing

$92.80

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Description

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

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Product Details

  • SAGE Publications Ltd Brand
  • Nov 27, 2021 Pub Date:
  • 9781529730838 ISBN-13:
  • 152973083X ISBN-10:
  • English Language
  • 9.25 in * 1.19 in * 7.5 in Dimensions:
  • 1 lb Weight: