The Artist Entrepreneur

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today's artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process. Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.
Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to build their own careers in the twenty-first-century arts landscape. The book demystifies essential business skills from self-promotion, branding, touring, and intellectual property to contracts, revenue sources, and bookkeeping.
This book reveals what living the dream is all about. A lot of work goes into a successful career, and these authors are certainly experts of success. Students and pros alike should really check out what they have to say!--Jeff Coffin, saxophonist, Dave Matthews Band; three-time Grammy winner; founder, Ear Up Records; and author, The Saxophone Book
Timely, compelling, and well thought through. If you are considering a career as an artist, arts administrator, or manager, this book is for you. There is a wealth of information on exploring arts opportunities and utilizing tools to hone artistic and entrepreneurial skills. Read this book; you'll love it.--Willie L. Hill Jr., past director, University of Massachusetts Fine Arts Center-Amherst and past president, MENC and IAJE
The Artist Entrepreneur provides thorough, real world, forthright and hands on advice for a sustainable career in the arts in today's world. It is a greatly needed volume and is written with a deeply thoughtful and comprehensive voice.--Rebecca Stenn, Artistic Director, Rebecca Stenn Company and author, A Life in Dance: A Practical Guide