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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

by Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

$68.55

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Description

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.

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Product Details

  • Rowman & Littlefield Brand
  • Feb 12, 2024 Pub Date:
  • 9781538167090 ISBN-13:
  • 1538167093 ISBN-10:
  • English Language
  • 10 in * 1.04 in * 7 in Dimensions:
  • 2 lb Weight: