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Beyond the Horse Race: How to Read Polls and Why We Should
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Beyond the Horse Race: How to Read Polls and Why We Should

by John Zogby
No customer reviews yet ISBN 9781538197141 Rowman & Littlefield Publishers
Published
Aug 2024
Language
English
Size
9.3 × 0.75 × 6.2 in
$37.26
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About this book

Called a "timely read for the politically inclined" (Booklist), this book from one of America's most prominent pollsters offers readers a master class in understanding what polls can reveal about public opinion.
Americans are preoccupied with political polls. In this book, John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers--who is leading and who is trailing--miss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been used well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.

Specifications

PublisherRowman & Littlefield Publishers
PublishedAug 27, 2024
ISBN-101538197146
ISBN-139781538197141
LanguageEnglish
Dimensions9.3 × 0.75 × 6.2 in
Weight1 lb

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