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Whack on the Side of the Head
by [von Oech, Roger]
$20.25
List Price: $21.99
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Description
The hugely bestselling creativity classic with "lasting appeal," A Whack on the Side of the Head is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (New York Times)!
For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation.
- Learn how to overcome the ten biggest mental locks and unleash your full creative potential.
- Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas.
- Exploit the power of discontinuity, constraints, and "playing the Wise Fool" to find the "second right answer"!
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Product Details
- Grand Central Publishing Brand
- May 7, 2024 Pub Date:
- 9781538759417 ISBN-13:
- 1538759411 ISBN-10:
- 352.0 pages Paperback
- English Language
- 8.25 in * 0.88 in * 5.5 in Dimensions:
- 1 lb Weight:
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