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People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

by People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

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Description

Newly revised in 2024! The 5th edition now includes how to leverage artificial intelligence in your survey design process and how to create fun and playful question styles.

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Product Details

  • Oct 24, 2016 Pub Date:
  • 9781539730644 ISBN-13:
  • 1539730646 ISBN-10:
  • English Language