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IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

by IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

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Description

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

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Product Details

  • SAGE Publications, Inc Brand
  • Jan 14, 2020 Pub Date:
  • 9781544393247 ISBN-13:
  • 1544393245 ISBN-10:
  • English Language
  • 104.0 pages Paperback
  • 11 in * 0.24 in * 8.5 in Dimensions:
  • 1 lb Weight: