Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, a

What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw--a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)--translates the genius and madness of the world's funniest people into powerful prescriptions for professional success.

Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:

• What Bill Murray and Groucho Marx know about career management.

• Why Dave Chappelle and Joan Rivers are a blueprint for brand building.

• What Tina Fey and Amy Poehler can teach you about leadership and teamwork.

• How Jerry Seinfeld's daily rituals made him the wealthiest comic alive.

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills--enhanced creativity, better decision-making, and a marketing mindset--to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.