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Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies

Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies

by Peer, Christopher
No customer reviews yet ISBN 9781544544076 Lioncrest Publishing

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.


When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.



Christopher Peer knows there's another way.


Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.

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Product details

BrandLioncrest Publishing
Pub dateJun 27, 2023
ISBN-101544544073
ISBN-139781544544076
Hardcover258.0 pages
LanguageEnglish
Dimensions8.5 × 0.75 × 5.5 in
Weight1 lb
Last updated 2026-09-07 19:33
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