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Untethered: How Visionaries Think about the Mobile-First Future

Untethered: How Visionaries Think about the Mobile-First Future

by Borsky, Shawn
No customer reviews yet ISBN 9781544547275 Lioncrest Publishing

People are untethered-connected but no longer plugged in, living within their information.

"Mobile" is more than what's in your pocket. Today's users expect to be immersed in their digital experience, their information moving fluidly with them and adapting to various devices-smartphones, smart watches, cars, and even refrigerators-and levels of attention.

This atmosphere creates multiple opportunities for brands to enhance their relationships with customers. In Untethered, Shawn Borsky reframes the possibilities enabled by the inevitable mobile-first future and introduces a new way of navigating your organization's digital presence. Learn how to use mobile design to customize consumers' experiences, anticipate their needs and wants, and adapt to users' changing memory and attention levels across devices. This guide will teach you how to connect with and hold on to today's untethered consumers.

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Product details

BrandLioncrest Publishing
Pub dateJan 21, 2025
ISBN-101544547277
ISBN-139781544547275
LanguageEnglish
Dimensions8.5 × 0.38 × 5.5 in
Weight1 lb
Last updated 2026-03-14 15:38
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