Fashion: Concept to Catwalk

An insider's guide to the fascinating and fast-moving world of the fashion trade.

Fashion: Concept to Catwalk reveals the inner workings of the world of fashion. Comprehensive descriptions of fashion history, theory and business practices are interspersed with an exclusive behind-the-scenes visit to the Paris studio and atelier of designer Lutz Huelle as he creates a spring-summer collection.

Fully illustrated with more than 200 photographs and drawings, the book focuses on the six components of the design process, from inspiration to the runway:

• Products -- the influences of vintage designs, popular culture, silhouette and themes
  
• Colors and fabrics -- the palette, fibers, weaves, motifs, patterns and needlework
  
• Concept -- developing the idea, sketching, using a dress form and illustrating
  
• Visual presentation -- the studio, portfolio, brands, labels, layout and house style
  
• Design and production -- the atelier, draping, fittings, pattern-making and assembling
  
• Promotion -- events, public relations, styling, models, photo sessions and the runway

With its documentary-style format, real sketches, technical information and useful resources, Fashion: Concept to Catwalk offers a rare look at the high-fashion trade through the lens of a working studio.