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Marketing

by Walters, Suzanne
No customer reviews yet ISBN 9781555700959

Consensus is that any provider of products or services should be engaged in marketing. It is usually less clear what sort of marketing activity is appropriate, how to relate it specifically to library services and how to do it effectively without an in-house expert.

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Pub dateDec 1, 1991
ISBN-101555700950
ISBN-139781555700959
LanguageEnglish
Last updated 2026-05-27 13:55
$69.60
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