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Advances in Services Marketing and Management

Advances in Services Marketing and Management

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This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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Pub dateAug 25, 1995
ISBN-101559388552
ISBN-139781559388559
LanguageEnglish
Last updated 2026-09-09 23:43
$148.42
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