Manufacturing Strategy: How to Formulate and Implement a Winning Plan, Second Edition

Completely revised and updated, this second edition of a bestseller expands its focus in the areas of international manufacturing, competitive strategy, and manufacturing programs. It offers a sensible and systematic method to: (1) evaluate domestic and foreign factories and international manufacturing and (2) plan the appropriate manufacturing strategy to be first in the market. This gives managers a common language for dealing with manufacturing problems at both strategic and operational levels. It improves communication between manufacturing managers and those outside manufacturing (who will now have a better understanding of what manufacturing can and cannot do).