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Fashion Branding Unraveled
by Kaled K Hameide
$64.08
Description
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.
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Product Details
- Bloomsbury Academic Brand
- Feb 14, 2011 Pub Date:
- 1563678748 ISBN-10:
- 9781563678745 ISBN-13:
- 290 Pages
- 9.5 in * 7.3 in * 0.7 in Dimensions:
- 1 lb Weight:
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