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Million Dollar Mailings

by [Hatch, Denison]

$68.51

List Price: $89.00
Save: $20.49 (23%)
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Description

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

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Product Details

  • Taylor Trade Publishing Brand
  • Apr 30, 1997 Pub Date:
  • 9781566251624 ISBN-13:
  • 1566251621 ISBN-10:
  • 532.0 pages Hardcover
  • English Language
  • 11.26 in * 1.59 in * 8.84 in Dimensions:
  • 4 lb Weight: