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Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model
by Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model
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Description
Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.
The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
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Product Details
- Berrett-Koehler Publisher Brand
- Mar 1, 2003 Pub Date:
- 9781576751671 ISBN-13:
- 1576751678 ISBN-10:
- English Language
- 334.0 pages Hardcover
- 9.58 in * 1.12 in * 6.34 in Dimensions:
- 0 lb Weight:
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