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Untapped: Creating Value in Underserved Markets

Untapped: Creating Value in Underserved Markets

by Weiser, John
No customer reviews yet ISBN 9781576753729

Underserved markets--communities made up of low- to moderate-income consumers--represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these "base of the pyramid" markets are host to some of the fastest growing business opportunities around. They fill corporations' most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.

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Pub dateJun 11, 2006
ISBN-101576753727
ISBN-139781576753729
LanguageEnglish
Last updated 2026-09-08 01:29
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