Beyond Design: Special Printing Effects and Their Application

Have that crucial design project that requires something special? An effect to bring it to the next level and make it stand out and shine among its peers? This is easily done through the application of printing techniques that can either bring selected type or graphic into relief, or impress into the surface of the chosen material. While many are not new processes, Beyond Design illuminates the variety of options available through a showcase of exquisite real world examples by some of the world's most talented designers. With in-depth descriptions of each process and their use on any number of materials including cards, stationery, books, packaging, posters and more. From hot stamping with metallic or holographic foils, to embossing and debossing, cutting and creasing and even special inks like thermochromic that react to ambient heat, no stone is left unturned. As an added bonus, a priceless set of actual hands-on samples of each printing method will be included with the book so that you can compare the different effects in person. An unbelievable resource!