Homemade Money: Bringing in the Bucks: A Business Management and Marketing Bible for Home-Business O

Bringing in the Bucks is a comprehensive management and marketing guide for individuals currently operating a business from home base. Chapters explain how to lower overhead costs, manage time and stress, diversify a business, hire employees, and handle growth. In the book's marketing section, readers learn how to scout for new business both traditionally and on the Web, maximize the power of a limited ad budget, price for profit, play the publicity game, market on the Internet, and sell through their own website. The book includes hundreds of success tips from the author and other business pros, with links to related print and online resources.