Skip to content
Home/ Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

by Silverstein, Michael J
No customer reviews yet ISBN 9781591840701 Portfolio

About the author

Product details

BrandPortfolio
Pub dateMay 1, 2008
ISBN-101591840708
ISBN-139781591840701
LanguageEnglish
Dimensions8.23 × 0.83 × 5.5 in
Weight1 lb
Last updated 2026-09-08 21:56
$20.26 $27.00 24% off
You save $6.74 · list price $27.00
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Marketing - Research
See all
Consumed: How We Buy Class in Modern Britain (UK)
Wallop, Harry
$15.08
Focused Interview: A Manual of Problems and Procedures
Merton, Robert K
$17.81
Nation of Rebels: Why Counterculture Became Consumer Culture
Heath, Joseph
$12.12
Focus
Ries, Al
$12.77
Launch It!: How to Turn Good Ideas Into Great Products That Sell
Miller-Davidson, Molly
$11.39
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Chipchase, Jan
$20.40