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Buzzmarketing: Get People to Talk About Your Stuff
by Buzzmarketing: Get People to Talk About Your Stuff
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Description
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
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Product Details
- Portfolio Brand
- May 1, 2008 Pub Date:
- 9781591842132 ISBN-13:
- 1591842131 ISBN-10:
- English Language
- 8.4 in * 0.68 in * 5.5 in Dimensions:
- 1 lb Weight:
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