More Than a Hobby: How a $600 Startup Became America's Home and Craft Superstore (the Inside Story o

Discover the behind-the-scenes story of the founding and exponential growth of Hobby Lobby.

Learn the secrets of retail success from the man you built America's home-and-craft superstore--from the ground up.

The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating--even tenuous--market but also has grown in the process.

More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.

Green's incredible accomplishments were based not on business-school theory but on his grassroots experiences as a store manager and his creative application of cutting-edge ideas, including:

• Allow managers to spend no more than thirty minutes per day on paperwork
• Instead of paying a middleman, assemble as much of the product as possible in-house
• Give buyers the freedom to purchase without restraint?but within the realm of common sense
• Keep God and family first

More Than a Hobby is a practical field manual, filled with revolutionary ideas for all those who dream of success in the world of retail business.