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Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change
Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change
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ISBN 9781598746662
- Published
- Oct 2010
- Language
- English
$257.05
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About this book
This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described "radical" shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas's study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.
Specifications
PublishedOct 1, 2010
ISBN-101598746669
ISBN-139781598746662
LanguageEnglish
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