click to view more
No B S Guide to Marketing to Leading Edge Boomers Seniors The Ultimate No Holds Barred Take No
by [Kennedy, Dan S.]
$11.61
List Price: $17.95
Save: $6.34 (35%)
Description
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
Last updated on
Product Details
- Entrepreneur Press Brand
- Nov 13, 2012 Pub Date:
- 9781599184500 ISBN-13:
- 1599184508 ISBN-10:
- 240.0 pages Paperback
- English Language
- 9 in * 0.6 in * 6.2 in Dimensions:
- 2 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
