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The Direct Mail Revolution How to Create Profitable Direct Mail Campaigns in a Digital World
by [Bly, Robert W.]
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Description
In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.
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Product Details
- Entrepreneur Press Brand
- Mar 19, 2019 Pub Date:
- 9781599186306 ISBN-13:
- 1599186306 ISBN-10:
- English Language
- 8.9 in * 0.8 in * 5.9 in Dimensions:
- 1 lb Weight:
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