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The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

by Flowers, Brad

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Description

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

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Product Details

  • Entrepreneur Press Brand
  • Mar 17, 2020 Pub Date:
  • 9781599186665 ISBN-13:
  • 1599186667 ISBN-10:
  • English Language
  • 8.9 in * 0.6 in * 6 in Dimensions:
  • 1 lb Weight: