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Market Response and Marketing Mix Models Trends and Research Opportunities Foundations and Trends

by [Bowman, Douglas, Gatignon, Professor Hubert]

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Description

Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models.

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Product Details

  • Now Publishers Brand
  • May 15, 2010 Pub Date:
  • 9781601983541 ISBN-13:
  • 1601983549 ISBN-10:
  • 90.0 pages Paperback
  • English Language
  • 9.21 in * 0.19 in * 6.14 in Dimensions:
  • 0 lb Weight: