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Scientific Advertising

by Scientific Advertising

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Description

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

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Product Details

  • Merchant Books Brand
  • Feb 12, 2014 Pub Date:
  • 9781603866361 ISBN-13:
  • 1603866361 ISBN-10:
  • English Language
  • 88.0 pages Paperback
  • 9 in * 0.21 in * 6 in Dimensions:
  • 0 lb Weight: