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Scientific Advertising

Scientific Advertising

by Hopkins, Claude
No customer reviews yet ISBN 9781603868044

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

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Pub dateFeb 1, 2014
ISBN-101603868046
ISBN-139781603868044
LanguageEnglish
Last updated 2026-09-08 02:59
$15.06 $15.97 5% off
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