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Born Global Firms: A New International Enterprise

by Born Global Firms: A New International Enterprise

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Description

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

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Product Details

  • Business Expert Press Brand
  • Aug 1, 2009 Pub Date:
  • 9781606490129 ISBN-13:
  • 1606490125 ISBN-10:
  • English Language
  • 9 in * 0.3 in * 6 in Dimensions:
  • 0 lb Weight: