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Fundamentals of Global Strategy A Business Model Approach Strategic Management Collection
by [Cornelis De Kluyver]
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Description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
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Product Details
- Business Expert Press Brand
- Aug 20, 2010 Pub Date:
- 9781606490723 ISBN-13:
- 1606490729 ISBN-10:
- English Language
- 9 in * 0.57 in * 6 in Dimensions:
- 1 lb Weight:
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