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Guide to Fashion Entrepreneurship: The Plan, the Product, the Process

Guide to Fashion Entrepreneurship: The Plan, the Product, the Process

by Carr, Melissa G
No customer reviews yet ISBN 9781609014933 Bloomsbury Academic

Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.

Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

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Product details

BrandBloomsbury Academic
Pub dateJul 10, 2014
ISBN-101609014936
ISBN-139781609014933
Pages256
LanguageEnglish
Dimensions11.09 × 8.44 × 0.58 in
Weight2 lb
Last updated 2026-09-09 00:43
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