click to view more
How Creating Customer Value Makes You a Great Executive
by [Mahajan, Gautam]
$20.25
List Price: $21.99
Save: $1.74 (7%)
Description
Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!
Last updated on
Product Details
- Business Expert Press Brand
- Oct 30, 2017 Pub Date:
- 9781631579882 ISBN-13:
- 1631579886 ISBN-10:
- 156.0 pages Paperback
- English Language
- 9 in * 0.34 in * 6 in Dimensions:
- 1 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
