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Rhetoric: The Art of Persuasion

by Rhetoric: The Art of Persuasion

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Description

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

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Product Details

  • Feb 23, 2016 Pub Date:
  • 9781632864437 ISBN-13:
  • 1632864436 ISBN-10:
  • English Language