K POP The Odyssey Your Gateway to the Global K Pop Phenomenon

K-Pop is bigger than it has ever been. Many new artists debut each year and the industry is at an all-time international high. But how did we get here? Is it something more complex and important than mere media headlines?

K-POP: The Odyssey - Your Gateway to the Global K-Pop Phenomenon takes you on a journey to explore one of the biggest pop cultural phenomenona in recent history, drawing from stories and interviews from some of the biggest names in the K-Pop industry including:

• Henry Lau, international popstar, actor and K-Pop veteran
• Hyuk Shin, multi-platinum record producer behind the hits of stars like EXO, DEAN, and Girls' Generation
• Peter Chun, former YG Entertainment Director who spearheaded US collaborations for BIGBANG, 2NE1, and Epik High

Plus a BTS co-songwriter, academic scholars and more. K-POP: The Odyssey is split into eight parts, with each exploring a facet of the K-Pop

phenomenon. Whether you are interested in the idol system, music, business, technology, or fandom, this book will serve as your guide. Are you in?