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International Marketing in a Changing World: A Managerial Guidebook

International Marketing in a Changing World: A Managerial Guidebook

by Akdeniz, M Billur
No customer reviews yet ISBN 9781637428481

Navigate Global Markets with Confidence

International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.

International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.

Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.

With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.

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Product details

Pub dateAug 19, 2025
ISBN-101637428480
ISBN-139781637428481
LanguageEnglish
Last updated 2026-03-15 15:47
$26.63 $37.99 29% off
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