Bronx Attitude

When you're from the Bronx, people perceive a certain toughness. It is that Bronx attitude that permeates this memoir. A childhood surrounded by family imbued the author with a sense of duty and empowerment that got this daughter of Puerto Rican parents through a journey in uncharted territory like a college application process and so many things that people in her family had not experienced but expected from her. She writes about culture shock in college and lovely moments of identity and purpose, which lead her to a thirty-year career in New York media.

The author describes her challenges and victories as a young reporter covering city hall during the Koch administration to the role of publisher and CEO. Her career mirrored and coincided with the unprecedented growth in New York's diverse Latino community. From her Bronx childhood to a seat at the table in New York's iconic boardrooms, the author demonstrates how Latinas lead.

This memoir is a celebration of family, traditions, heritage, and good old hardcore New York City hustle.