All Business Is Personal: One Medical's Human-Centered, Technology-Powered Approach to Customer Enga

What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming back and sending their friends and family?

Drawing lessons from the industry-leading business practices at One Medical, a brand transforming customer interactions, All Business Is Personal gives readers tools to leverage the powerful benefits of rapidly improving technology and uniquely human relationship-building skills to ensure they attract and retain team members and customers.

In this book, readers will learn:

• How to increase the value provided to your colleagues, customers, and business partners
• Examples of how to make your customer experiences easier, more accessible, and memorable
• An iterative process for thoughtfully designing your customer experiences
• The importance of growing your people first to develop a sustainable and high-performing organization