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A Philosophy of Communication of Social Media Influencer Marketing The Banality of the Social Int

by [Sudnick, Kati E.]

$110.44

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Description

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.

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Product Details

  • Lexington Books Brand
  • Nov 28, 2023 Pub Date:
  • 9781666920789 ISBN-13:
  • 1666920789 ISBN-10:
  • 202.0 pages Hardcover
  • English Language
  • 9.32 in * 0.9 in * 6.23 in Dimensions:
  • 1 lb Weight: