Skip to content
Home/ Movie Theatre Preferences: What Drives People to the Theatres?
Movie Theatre Preferences: What Drives People to the Theatres?

Movie Theatre Preferences: What Drives People to the Theatres?

by Palakurthi, Radesh
No customer reviews yet ISBN 9781733562225 RiverHouse Publishing, LLC

This research was conducted by the National Association of Concessionaires (NAC) during the first quarter of 2018. The research report highlights the results of an online survey of moviegoers conducted during the period. The purpose of this research was to assess the relative importance of ten movie theatre attributes and the subtle trade-offs that moviegoers made while choosing a move theatre. Conjoint analysis was used to analyze over 22,000 movie theatre profiles evaluated by the survey participants. A review of literature in the field identified many unclear issues in the industry including moviegoers' theatre choice, impact and trade-offs of theatre attributes, and the return on investments made. This research throws light on such issues.

About the author

Product details

BrandRiverHouse Publishing, LLC
Pub dateMar 15, 2019
ISBN-101733562222
ISBN-139781733562225
LanguageEnglish
Dimensions11.02 × 0.29 × 8.5 in
Weight1 lb
Last updated 2026-03-20 14:47
$231.26 $249.95 7% off
You save $18.69 · list price $249.95
In stock — ships in 24 hours with free tracking
Delivery by Monday, October 5, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Industries - Food Industry
See all
Swallow This: Serving Up the Food Industry's Darkest Secrets (UK)
Blythman, Joanna
$12.12
Development of Packaging and Products for Use in Microwave Ovens
<p><i>Development of Packaging and Products for Use in Microwave Ovens, Second Edition, </i> supports the efficient design of microwaveable food products and packaging materials, explaining all essential aspects in a detailed and systematic way. This new edition reviews recent developments and the latest cutting-edge technology, including new materials and package formats, new ideas for product development, and new information on developments in microwave technology. Sections cover the effect of food dielectric properties and heating uniformity, microwave packaging materials, product development, food, packaging, oven safety, and the computer modelling of microwave products and active packaging. </p> <p>Written by a distinguished team of international contributors, this book is not only a valuable resource for engineers, manufacturers and product developers in the food and packaging industries, but also a great research tool for industrial R&D and academia.</p>
$306.38
Irradiation of Food Commodities: Techniques, Applications, Detection, Legislation, Safety and Consum
Arvanitoyannis, Ioannis S
$190.88
Food Quality and Shelf Life
<p><i>Food Quality and Shelf Life</i> covers all aspects and challenges of food preservation, packaging and shelf-life. It provides information on the most important pillars in the field, starting with active and smart packaging materials, novel technologies, and control tools in all stages between production and consumer. The book gives emphasis to methodological approaches for sensory shelf-life estimation and the impact of packaging on sensorial properties. Researchers and professionals alike will find this reference useful, especially those who are interested in the performance evaluation of future packaging for fresh produce in the cold chain and temperature management in the supply chain.</p>
$231.30
Freshwater Fishes of the Eastern Himalayas
Vishwanath, Waikhom
$123.02
Professional Kitchen Manager
Hayes, David
$215.89