Adman: Warhol Before Pop

With the backdrop of 1950s New York and its burgeoning advertising industry, Adman focuses on the formative years of one of the twentieth century's most influential artists, Andy Warhol. Essays by Warhol scholars and other experts in their fields provide surprising insights into the beginning of Warhol's career, from his award‐winning work as a commercial illustrator to his first, little‐known exhibitions. With more than 250 illustrations including rare drawings and photographs, vintage advertisements, artist books, and archival material, Adman explores this early phase of Andy Warhol's art practice and his career inadvertising between 1949 and 1961. The typography of Warhol's mother, Julia Warhola, is also featured. The book is published in association with The Andy Warhol Museum, Pittsburgh.