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Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campa
Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campa
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ISBN 9781781334553
Rethink Press
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships.
About the author
Product details
BrandRethink Press
Pub dateMar 4, 2020
ISBN-101781334552
ISBN-139781781334553
LanguageEnglish
Dimensions8 × 0.62 × 8 in
Weight1 lb
Last updated 2026-04-22 15:48
$23.40
$24.99
6% off
You save $1.59 · list price $24.99
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Delivery by Monday, September 14, 2026
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