Skip to content
Home/ Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

No customer reviews yet ISBN 9781781900161

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.

About the author

Product details

Pub dateSep 5, 2012
ISBN-101781900167
ISBN-139781781900161
LanguageEnglish
Last updated 2026-09-07 18:23
$213.16
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Business & Economics | International | Marketing
See all
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Mark
Greenberg, Eric
$26.08
International Marketing Strategy
Available
$47.08
International Marketing Strategy (Revised)
Available
$26.24
Relationships and Networks in International Markets
Wlater, A.
$194.51
Network Dynamics in International Marketing
This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current "fashionable" interest in relationship marketing. The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contains contributions which will be of interest to all those undertaking research in the area of business-to-business marketing. Part three, containing contributions with a strategic orientation, aims to give readers an indication of how broad the scope of the subject matter really is. The contributions represent some of the most current and interesting thinking and empirical research in the field, and have been chosen to reflect the way in which the theme of relationship marketing has matured and developed. They cover the three areas of interactions, networks, and relationships, but this book goes further by the way in which these topics are covered. The chapters include theoretical developments in the area, practical case studies, and also new methodologies that can be applied to the study of relationship marketing.
$194.51
Global Marketing Management (Revised)
Keegan, Warren
$369.89