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Design Fusion: Deconstructing West and East
Design Fusion: Deconstructing West and East
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ISBN 9781788840774
Acc Art Books
- Published
- Oct 2020
- Language
- English
- Size
- 12.4 × 10.1 × 1.2 in
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Brand New
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About this book
Jamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China.
This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.
Contents:
Minimalism; Archaeology; The Disconnect; DNA; Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.
Specifications
PublisherAcc Art Books
PublishedOct 2, 2020
ISBN-101788840771
ISBN-139781788840774
Pages272
LanguageEnglish
Dimensions12.4 × 10.1 × 1.2 in
Weight4 lb
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